157 Cliff Road:
how we marketed it.

What we did

The marketing, piece by piece.

• A website for the home

  A site for this one home, with films, photography, floor plans, aerials, maps, and a form to book a private tour.

  See the 157 Cliff Road site

• Coming Soon, then On Market

  The site and the first films went up as Coming Soon ahead of the listing, then switched to On Market versions on October 13.

• Photography

  Professional photography of the house, the grounds, and the beach, inside and out, delivered as a full MLS set.

• Drone aerials

  Aerial photos and video of the house, the bluff, and the shoreline on Long Island Sound.

• Films

  A first look film on YouTube, and short vertical films for the team's Instagram, from a room by room tour to the stair down to the beach.

• Floor plans

  Floor plans of every level. On the property site, selecting a room on the plan opens its photo.

• Maps

  Maps that place the Village of Belle Terre on the North Shore, beside Port Jefferson Harbor.

• Private tours

  Private tours by appointment, requested on the property site or by call or text.

• Live walkthrough

  A live walkthrough of the house and grounds on YouTube, Thursday, October 29, at 5 PM Eastern. Registration is open on the property site, and the recording stays at the same link.